The Retailer's Guide to the Holiday Returns Season:
Turning Returners into Repeat Customers and Returns into Profit
- Turn returners into repeat customers
- Efficiently process an inevitable inventory influx
- Turn returns into profit during the holidays
"Because of the growth of ecommerce, and innovations from industry leaders like Amazon, consumers demand increased flexibility and convenience from retailers' shopping experiences. According to our research in the spring of 2021, 81% of consumers indicated that offering an option for a third-party returns drop-off location (such as returning an Amazon package to Kohl’s) is an important part of a retailer’s return policy. Similarly, 78% of consumers want an easy way to initiate returns online.²
And as more and more shoppers become returners, the returns experience becomes a natural extension of the buying experience. As we reported in May 2021, 7 out of 10 customers returned an item in the previous six months.³ If the majority of consumers will eventually return an item purchased—especially around the holidays—shouldn’t retailers ensure that their returns experience meets consumer expectations?"