Mastering Omnichannel:
Creating Post-Purchase Excellence

From Pain to Profit: Optimizing Store Returns for the Omnichannel Era

In today’s omnichannel world, seamless store returns are a must for retailers aiming to meet customer expectations and maximize profitability. The growing trend of BORIS (Buy Online, Return In-Store) highlights the need for flexible, efficient return solutions. Retailers equipped with a strategic approach to returns management can turn this potential pain point into a profitable advantage, fostering loyalty and growth.

Return to Sender? No More! Omnichannel Returns Solved

In this episode of Returnology, we chat with experts Mary Bibbey and Thomas Coleman from Optoro to explore the complexities of omnichannel returns in retail, including the importance of optimizing return processes to enhance customer and associate experiences in brick-and-mortar stores.