A Tale of Two Returners
How to Create a Single Returns Experience That Delights Every Customer
In the last six months alone, 79% of people have returned two or more purchases, a 16% increase compared to 2021. For retailers wanting to attract and retain customers, having a "good enough" returns process can no longer cut it—it has to be great. But, how can retailers offer a single returns experience that meets the varying expectations of every customer?
Optoro recently surveyed 2,000 US consumers to ask what factors and features are most important when making a return, including what types of returns experiences are most likely to compel them to shop with a retailer again and again.
Optoro recently surveyed 2,000 US consumers to ask what factors and features are most important when making a return, including what types of returns experiences are most likely to compel them to shop with a retailer again and again.
In this latest report, you'll learn:
- The two motivations that determine how your customers shop and make returns
- What each set of customers most values in a returns experience
- What 3 returns features you can offer to delight ALL customers