The 2020 Holiday Returns Season:
How COVID-19 Is Changing Consumer Habits
The holiday season typically brings the biggest sales—and corresponding returns—for retailers. With this year's exponential growth of ecommerce and uncertainties over in-store shopping due to the sharply rising number of COVID-19 cases, our data shows that 80% of holiday shopping will be done online.
In our latest data report, Optoro discusses the results of a survey of over 2000 US consumers to understand how they plan on shopping for and returning holiday purchases. In it, you'll learn:
- The rate of returns retailers might expect, and when to expect them
- The methods in which consumers now prefer to return items
- How retailers can meet consumers' changing expectations this holiday season