Optoro

2022 State of Returns

2022 State of Returns

How Good Returns Processes are Retaining Customers—and Revenue

The amount of merchandise returned between 2020 and 2021 in the US alone jumped by 178% ⁠—from $428B to a whopping $761B. The rise in returns can no longer be ignored by retailers. It’s time to embrace it.

In partnership with Retail Dive’s studioID, Optoro surveyed 100 leaders at mid to large-sized, US-based retailers to find out how they currently view returns as part of their strategies to acquire and retain customers—and drive growth.

In this latest report, you’ll learn:

  • How ecommerce expansion has shifted retail priorities
  • Why returns are retail’s best-kept secret for repeat customers
  • What investing in returns could do for your business growth
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