Returns Strategies to Help Retailers Combat the Recession
67% of U.S. consumers are already concerned with how inflation will impact their holiday spending.
At a time where cutting costs is paramount for both shoppers and retailers alike, attracting and retaining holiday customers is going to be more important (and more difficult) than ever.
So, what are penny-pinching customers expecting from retailers this holiday season, and how can retailers meet those needs without blowing their own budgets? Optoro surveyed 1,000 U.S. consumers to learn what they’re seeking from their shopping (and returns) experiences.
Check out the report to learn:
| When consumers plan to start holiday shopping (and why) | |
| What they define as a “good” returns policy | |
| The three most important shopping features they’ve come to expect | |
| How to use returns to offer these features while still cutting costs. |
Download the report now!
F R E E E X C E R P T
“However, consumer’s holiday expectations don’t stop at the shopping experience—they also apply to returns policies. In fact, meeting customers’ returns demands are a huge factor in whether they decide to shop at all. Nearly 60% of consumers reported NOT shopping with a retailer simply because they didn’t like their returns policy.
So, what makes for a combined shopping and returns experience that customers will actually like? When asked about their expectations of retailers during the holiday season…
of consumers agreed retailers should offer free returns
of consumers agreed retailers should provide fast/free exchanges
of consumers agreed retailers should have more items in stock and restock faster than normal